gesture.com
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Perlu Network score measures the extent of a member’s network on Perlu based on their connections, Packs, and Collab activity.
Gesture, part of the Community Brands family, is an event fundraising technology company offering mobile fundraising and guest management solutions to nonprofit organizations nationwide.
Here are some quick facts about this group’s social media usage: * users are under the age of 35 * users are between the ages of 25 and 32 * reaches more members of Generations X and Y than any broadcast or cable television For more information about usage on the specific social media networks, you can view Gesture’s donor segmentation guide here. You’ll also want to make sure that you provide links to donation pages in the bios of your social media accounts so that users can easily transition from reading about your organization’s work to donating. In order to get the attention of donors (especially Millennials) on social media, your organization should utilize videos to share impact stories about your cause, your successes, and request support. Your organization can also use video content, social media, and volunteer marketing and management software to reach potential volunteers.
Social media platforms like Facebook, Instagram, Twitter, and LinkedIn are great for sharing about upcoming events or fundraising initiatives. While LinkedIn is more professional than the above social media networks, it is great for connecting with people in your professional world whom you may not be friends with on Facebook. Another way to increase ticket sales and attendance is to ask your board members, staff, and volunteers to share about the event in their personal social media networks. A 10% discount may not make a large difference to your organization but may encourage someone new to your organization’s mission to attend and they could become a larger donor in the future.
* What event features do and don’t generate a return? * What revenue enhancers can I (and should I) add to my event? Both Dianne and Ian are experts in the event fundraising world and offer tips, advice, and best practices for maximizing the ROI of your benefit auction. If you have any questions that aren’t answered in the webinar, feel free to reach out to partners@gesture.com!
Katlin Bewley (far right) is an Account Manager who came to Gesture after 4 years at Together We Cope. Together We Cope is a homeless prevention agency based in Tinley Park, IL and they support families in temporary crisis with financial assistance and basic necessities. Your task at hand changes every day and often you’re helping everyone at the office including people in different departments and on different committees depending on where support is needed the most. The platform helps with everything from event organization to ticketing to item management and it’s a great way for smaller nonprofits to manage their fundraising efforts.