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PAT: Today on Flip the Switch, the guys had a chance to talk with Derek Shebby, an expert sales management guru from a Fortune 500 company out of San Diego. Derek took his sales experience and created an e-course program that teaches individuals how to become fearless sales people

However, because it can also be extremely stressful for all parties involved as well, we have created a list of tips and tricks to help Paid Search Marketers stay on top of Q4 and completely crush it. The holidays are historically known to be the most highly trafficked time of year, which can put marketers on edge in the months prior; however, this can also be a very opportunistic time of year as well for companies and marketers with all of the volume coming through! When it comes to location bid adjustments, you will want to make changes to your account regardless if you’re a brick-and-mortar store or are an ecommerce client with no physical storefront. If you’re a beginner and don’t know where to start in terms of keyword research, check out our related article: Keyword Research Tips for the PPC Beginner.

The top of the sales funnel is a great place to bring in potential customers and introduce them to your brand. You can be a lot more active in the awareness stage of the sales funnel (cold traffic) so that you can introduce a wide range of people to your product or service. Organic, paid search and social media are essential multi-channel digital marketing tactics of any good digital media marketing mix distribution. By integrating  the right blend of organic, paid search and social media channels into your marketing strategy, you have a higher potential to reach your ideal target market , create brand loyalty, and get them to convert.

This stage of the sales funnel is a critical part, as it involves reaching out to your cold traffic and target audience with the intention of turning them into warm and hot traffic (more on that later). Of course, organic methods such as SEO-friendly blog content and social media posts are also excellent ways for potential customers to familiarize themselves with your brand, products, or services. Cold traffic conversion rates are low, super low, they are a measly 2% conversion low; however, now that the cold traffic has engaged and moved further towards the bottom of the sales funnel, you need them to convert. We can use all the stages, from SEO-friendly blogs, videos, and social media posts to paid-search Google Ads, Facebook Ads, LinkedIn Ads, and Twitter Ads, to closing the deal with emails, sales copy and product copy.