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(ex-ACK-we-o). An #employerbrand experience firm. We build employer brands & talent strategies through research, digital, & creative. Founded by @SusanLaMotte.
Major brands gathered to discuss how to maximize remote work programs, covering topics such as recruitment, management, communication tools, branding, culture, challenges/benefits and ROI. If your company does not allow remote work, it’s important to weed out those who place a high value on this type of flexibility. Can a remote friendly company have a healthy culture? Plus, company culture evolves over time, and the way remote work fits into that needs to evolve too, so you need to view it as a continual investment and a constant work-in-progress.
Define your target audience: you can't measure whether your brand and marketing will be successful unless you have a clear definition of who your audience is. 2) Create a market research strategy: Instead of putting your brand and marketing recommendations in front of executives, show them to your target audience, get feedback and share that with executives. Susan LaMotte is the founder and CEO of exaqueo, a workforce consultancy that helps companies build cultures, employer brands and talent strategies. Contact exaqueo to learn how to better compete for talent by building honest, authentic employer brands and powerful talent attraction and retention programs.