claritypartners.com

Much like expert builders help you make decisions about the best way to lay out the new room, content specialists are equipped to guide you through the steps to migrate or transform the content of your new (refreshed) website. If the new site will be incorporating additional website properties, a content makeover will be the best way to reduce the risk of duplicate content. Site Auditing Tool: this can be a site-crawler like Integrity (available for free in the Apple Store) or a web-based site-auditing tool with additional content features like Screaming Frog (500 or less URLs are free). Ultimately, there are any number of external factors that will play into whether a total content makeover makes the most sense for your organization and your public-facing website, but if a lighter content refresh simply will not meet your content goals, you can set your organization and your project team up for success with a clear Information Architecture (IA), dedicated team, and several web-based collaboration tools that enable your content team to do their best work from anywhere.

The original site’s photography did not capture Chelsea Lighting’s capabilities. Additional, underlying challenges included that tight timeline for completion and a platform more unfamiliar to the Clarity team – Wix. This reputation is determined by many elements including a personality and voice, as well as visual elements like a logo, color palette, and typography. From here, further improvements can be made to continually curate the look and feel of the site and how it best represents Chelsea and their brand.

Across the most vibrant tech hubs in the US, Built In helps tech professionals stay on top of tech news and trends, expand their networks and carve out futures at companies they believe in. In attracts a niche audience of 1 million tech professionals every month and, in 2019, the company hit a milestone, serving 1,100 companies annually. Clarity Partners is a Chicago-based, full-service management and information technology consulting firm that specializes in delivering comprehensive solutions to complex public sector and non-profit challenges. We provide management consulting, enterprise performance management, application development, website design and development, cloud solutions, project management, and IT staffing services to a diverse mix of businesses across the full spectrum of industries.

Like magicians, who know when and how to leverage our gaps in perception, designers strategically use things like color, fonts, and layouts to incite action, elicit emotional responses, tell brand stories, and more. Designers will take the time to understand the purpose of your website or application—and that purpose will determine how visual cues are applied. So designers will help you understand which elements on the page incite action, elicit emotion, or tell a story, and why. A Styleguide will offer implementation guidance to developers, governance guidance to brand managers, and pattern guidance to designers.