carlsonmc.com

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Carlson Management Consulting, an Alight company, is an award-winning Cloud financial solutions and services firm.

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  • Computing
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ASK ETHAN: The CFO as Storyteller

I think that as financial executives are looking to engage a broader group inside and outside of their company, their ability to translate these metrics and performance elements of the company and what it all means to everyone else becomes increasingly important. As a finance group, we sometimes go out, at least periodically, and invite business leaders who don’t traditionally do finance to participate in financial exercises and expect them to understand acronyms and metrics and things of that nature that is not part of their job. What finance people need to think about is that, as finance leaders and aspiring finance leaders, they should be casting a wide net with their story, not a narrow one. In organizations that are driving increased visibility, the CFO and finance leader are out engaging with their organizations, telling a compelling story about their business, translating it into what finance means to the organization and its strategy.

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