Lane PR
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LANE, a Finn Partners Company, is a results-driven PR firm with a passion for building business.
The 2020 Food & Beverage Beat is here, and 2020 promises to be the year of sustainability. You may think we’ve heard it all before, but in our conversations with eight thought leaders in the U.S. food and beverage industry, it’s clear that sustainability is taking on more meaning Transparency in the food system is going to be key, as people increasingly want to know not just what’s in their food, but how it got there and who is responsible throughout the supply chain. And, we can’t forget about sustainability in terms of the social issues relating to who grows and prepares our food, how farm workers are treated, and what types of environments are encouraged in restaurant kitchens and dining rooms.
Outside of planned meetings and brainstorming sessions, encourage “watercooler talk” among your teams. Casual and spontaneous conversations can provide unexpected insight into topics and trends
senior director of investor relations Beth Baum, and HomeStreet Bank’s investor relations officer Gerhard Erdelji – offered valuable insights for companies undertaking the formidable task of creating an ESG report: • Certain departments will be key resources to build the content: facilities and production for environmental, human resources for social, and investor relations for governance, for instance. In addressing concerns from investors, it’s valuable to prepare board members to speak to investor relations issues, leveraging documented findings in a company’s ESG report. Passive investors tend to gravitate toward governance issues, while active investors want to know more about environmental and social aspects.
Setting the Foundation for Your Annual Marketing Plan: It’s as easy as packing a suitcase Writing an annual marketing plan can be intimidating. Go deep, analyze the results of your marketing efforts and turn the insights into action steps that will be reflected in next year’s marketing plan. Think about building on this organic effort by finding sponsored outlets for the content, putting some dollars behind her posts to boost them and creating campaigns targeting your wish list customers, backed by a landing page to capture their data. Now that you’ve cleaned out your closet you should have a pretty good understanding of what’s worked for you in the past and what hasn’t.