sandra evans & associates

sandraevans & associates (se&a) is a Bay Area integrative advertising, marketing, public relations, branding and design firm that specializes in providing results driven strategic programs for clients. Located in Sausalito, California, se&a has worked with clients in regions all over the San Francisco Bay Area and with clients from New York to Costa Rica since 2001. We hope that our blog will provide tips, resources and information to help you with your daily work life. Thank you for joining us!

PR can drive leads and traffic to the web site, but if the product or service or the web site isn’t ready, we can’t guarantee that you will see sales. You need to look at the entire marketing mix, sales, lead generation, public relations and your sales organization and the product and service and develop a plan that works for your company for its current size and stage in growth. Frequently we get calls from prospective clients who want PR but after digging deeper into their business, they may not have the brand or messaging ready and in addition, they may really be seeking a sales department and not really a PR agency. Possibly PR may help, but often a full repositioning of the product, messaging and PR strategy and sales strategy may be a more effective integrative approach.

On the client side, designate an internal project manager at your company who will ultimately be responsible for managing the project, the vendor(s), the feedback and final approvals. 2) client must supply feedback in a timely manner 24-72 hours or 7 working days for a large company 3) the feedback must be concise and the final feedback. If the agency sent a proof that wasn’t the one approved by the client to press, then it’s the agency’s fault and they may have to work with you to cover the expenses to reprint. If your company doesn’t have an internal Marketing Director, Marketing Manager, or Communications Manager, traffic coordinator (for ads for example), copyeditor, copyeditor, or print production manager (and this includes estimating as well as managing the printing), then these responsibilities need to clearly defined by the estimate and scope of work as to who’s responsible and how to most efficiently and economically handle these responsibilities, because some of these responsibilities may not be in the agency’s scope of work and may require additional fees.

Either have someone in your office look over all of your materials and make a list and prioritize the items as 1,2, or 3, or have the agency make a list of materials that you are likely to need. It makes sense to have the agency that created the brand and look and feel to at least create the most important materials that your clients will see. If your organization’s brand promise is built around service, for example, then your materials’ look and feel, content, service and sales staff and answering machine message needs to impart customer service. Contact us to help you rebrand your company or to work with you to redo your materials, website, business system or other materials.