citytwist.com
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CityTwist provides new customer acquisition advertising services that deliver measurable value and return on investment.
Brian Pasch, of PCG Research, a leading digital advertising expert and respected automotive industry consultant, teams with Orbee in his latest research report to identify suspicious email campaign traffic. The latest report titled Orbee Uncovers Email Bot Traffic is being released today at the Digital Dealer 21 Conference and Exposition. CityTwist is the only conquest email company using IHS’ automotive data for conquest marketing at the dealer level. To learn more about CityTwist’s acclaimed acquisition automotive marketing services, visit us at Digital Dealer 21 in Booth #340 or visit us at http://www.citytwist.com.
With a database consisting of over 125 million opt-in consumers, an online proprietary behavior model, and the integrated IHS Automotive, driven by Polk® Predictor-identified “In-Market” buyer, Conquest Automotive targets consumers at the end of the purchasing funnel. Conquest Automotive allows you to pinpoint those consumers in your primary market area likely to purchase a vehicle within the next 0 – 6 months.
It is critical when analyzing digital marketing that you look at more than just the cost per click, the time spent on your site from the clicks, and the bounce rate. When analyzing your Google Analytics, you should expect roughly 0.25%-1.00% form conversions, meaning for every 100 ad clicks you should see 1 form submitted and maybe a 5% phone call conversion (5 phone calls per 100 clicks tops), 40-60% bounce rates, and 0:30-2:00 minutes on site tops. Email campaigns typically generate 10-15% open rates to your existing customers, so an email to new prospects should generate 1-2% open rates. You should not expect the same behavior from emails, banners, or social media ads from new prospects in comparison to your organic traffic, or campaigns you run to your existing database.
Highly abnormal web traffic to automotive dealership websites has led to recent investigations and research into conquest email advertising companies. Pasch recently released the PCG Research Report on Email Conquest Marketing for the automotive industry. In his report, Pasch pinpoints some common and some not so common red flags occurring in the campaigns of ten conquest advertising companies. In the report, Pasch acknowledges that CityTwist “has established themselves as a leader of email marketing transparency,” after a thorough investigation of CityTwist’s high quality Google Analytics traffic as well as their business model.