If I want, at this very moment, I could go write a blog post (this one), shoot a video for my YouTube channel, or record a podcast episode.
But there’s also a huge distance between what I choose to create versus what I can make that might be of use to others.
If we’re all publishers, all the stars, all collaborators, it’s really important that companies learn that they’re just a participant in the stories of their buyers.
We have to be a participant in the story of our buyer’s success, not some weird star company demanding adoration.
