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In fact, by adopting the right attitude and building the right processes, you can create opportunities to strengthen your business relationships and improve loyalty. Over the years, I’ve written extensively about the best ways to turn service problems into opportunities to WOW clients. While it’s tempting to point fingers (especially when blame is shared), you’ll set the stage for service recovery more quickly by owning the problem and committing to making things right. Candor and transparency help restore trust – and may even help prevent the same problem from occurring again, especially if your client was a contributing factor.

Use these three digital marketing tools to keep your brand visible and top-of-mind, even when you’re working remotely. If you see a business hasn’t posted in a few years, it’s safe to say you probably assume their business is closed. You may have heard your Digital Marketing Advisor encourage ongoing engagement from your team on your social media posts because it helps boost the organic reach. Showcasing your face and the way you talk gives humanizes your company and helps create an emotional connection and sense of trust between a brand and its audience.

You want to ensure that any potential customer finds your listing above the organic results and not John Smith’s, who easily can divert traffic to his staffing company. If you don’t have an SEO strategy or are still running that marathon for results, then a branded PPC campaign can give you a boost where you need it. A branded campaign can help protect your visibility on the search results page while your team works through those adjustments. Social, Display, and even other search engines like Bing are great places to increase your impressions with potential new customers.

Organic reach refers to the number of unique users that have seen a post on their feed without paid promotional tools to boost visibility. You can use the social media accounts owned by your team members to post content on the company’s behalf. Channels are subscribed to by company team members and their subscriptions utilize one or more of their linked social media accounts. Content flows into linked accounts from the channel and expands the reach of company content.