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To improve the overall customer experience, many businesses are creating customer journey maps, which can be thought of as customer experience design, to identify areas of potential friction in the customer experience. How and Where Data Can Bring Customer Journey Maps to Life” for an in-depth discussion of journey mapping and how maps can enhance your customer experience strategy. To deliver a connected consumer experience and give your customer organization--marketing, sales, and service--the information to deliver an exceptional customer experience, you need to provide a unified, reliable, and real-time data across the organization including: For more information on why and how connected data brings customer journey maps to life, download the ebook “Connected Customers.

Let’s briefly examine the traditional processes of how records need to be matched and merged to form this unified view of the entities within an MDM platform and then see how machine learning technology can help optimize the matching process to improve the results and produce better quality data at scale. A technical person (perhaps a solution architect or configurator) configures the matching process by designing matching rules to meet the business user’s requirements using options supported by the underlying MDM platform. Machine Learning Optimizes the Process to Produce Better Results Faster and At Scale Machine learning (ML) is generally recognized as being particularly good at pattern recognition, learning from examples, and generalizing behavior over and above what existed in the original examples. Match IQ’s machine learning speeds the matching process by deriving matching requirements automatically during “active learning” training.

Reltio Identity 360 is, therefore, the base for uncovering insights - to connect data to profile ever so succinctly with connected graphs, organizing it by consumer relationships and interactions (with the brand) converting them into actionable insights. ID resolution aggregates, refines, reconciles, and relates identity data from hundreds of sources to create a single source of truth for any person profile (customer contacts, consumers, clients, patients, employees), allowing marketing to know who they are engaging with. Identity 360  provides one trusted customer profile across all channels and applications, allowing brands to personalize omnichannel customer engagement for better customer experiences and greater revenue. Identity 360 empowers your customer-facing employees to deliver exceptional experiences across channels with unified customer profiles.

The move to cloud computing and the increasing reliance on data as a driver of competitive business advantage is creating new career opportunities for enterprise architects and data integration specialists around the world. * Loading Data into Reltio – Provides an understanding of the end-to-end process for loading data into a Reltio tenant including data profiling, extraction, transformation, loading and monitoring. * Data Tenant Subscription Service – Familiarizes students with Reltio's Data Tenant Subscription Service (DTSS) which facilitates the sharing of records between tenants and the enrichment of records with 3rd party data. These are: The Reltio Integration Specialist certification program is designed for technical specialists who are responsible for integrating Reltio with other systems or who need to load data into or extract data from Reltio.