Shane Barker

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Digital Strategist, Brand & Influencer Consultant | Co-Instructor UCLA MBA | Intl Speaker | @Forbes | Get my FREE Influencer ebook https://t.co/fBk1Egvb53

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Highlights
Instagram Influencer Marketing: Your Go-To Guide for 2021

When you run Instagram influencer marketing campaigns, you should take into account factors such as the app’s algorithm changes, user engagement, influencer’s content style, and your campaign goals, to name a few. The main types of Instagram influencer posts include feed posts, Stories, giveaways, and brand takeovers. Brand takeovers will reinforce a brand’s own audience and attract the influencer’s audience. A. A brand’s desired following range will depend on a brand’s budget and target audience.

SEO Checklist 2021: A Must-Read for Serious Marketers

Here’s a detailed checklist that you can use to improve your website’s SEO in 2021. In today’s fast-paced life, everyone’s pressed for time and a slow loading website increases the chances of visitors bouncing away. While social media doesn’t directly affect your website’s search engine optimization (SEO), search engines do consider social signals when ranking a site. Selecting a server that’s closer to your audience helps improve the website’s loading speed.

Is it the Best Analytics and Content Planning Tool?

Great for analytics, but not for campaign creation Great for analytics, but not for campaign creationMetricool is a platform that can help you analyze, manage, and grow your digital presence with a unique set of tools and features. For that, you need to go to the Ads tab on your dashboard and connect your Facebook Ads or Google Ads campaigns. Pro Tip: Use Google Ads or Facebook Ads to create campaigns and Metricool to analyze and optimize those campaigns. If you want a useful, no-frills, and cost-effective analytics and content planning tool, then this the right tool for your business.

Wedding‌ ‌Hashtags:‌ ‌7‌ ‌Creative‌ ‌Ways‌ ‌You‌ ‌Can‌ ‌Use‌ ‌Them

Your unique, personalized wedding hashtag can inspire your guests to share your photos and create some buzz about your wedding on social media. To help you nail the wedding hashtag game, we’ve put together a complete guide for marketing your wedding hashtag. Whether you create your own wedding hashtag or use a wedding hashtag generator, make sure to have one unique to you and your love story. By incorporating this hashtag into your invitations, wedding decor, wedding favors, and thank you cards, you’ll be sure to have an extensive virtual photo album to hold on to your memories for eternity.

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