Simon Mainwaring

Each year SAP holds its annual conference, SAPPHIRE, which is a rallying point for a global network of customers that use SAP software and the cloud to execute a huge variety of B2B and B2C services. Simon Mainwaring, We First Founder and CEO, was invited to participate as a global thought leader, which involved interviewing some SAP customers and sharing the stories of how purpose can come to life in their customers’ brands

Simon Mainwaring, We First Founder and CEO, was invited to participate as a global thought leader, which involved interviewing some SAP customers and sharing the stories of how purpose can come to life in their customers’ brands. As a recap of that experience and to share thinking that is a value to your brand, here are two videos from SAP’s Forward Thinkers platform that was shot at SAPPHIRE. The first is focused on the business case for companies becoming a force for good and how purpose can be leveraged to ensure your brand has relevance and resonance with your customers and the world at large. For many, purpose can come across as an abstract or academic idea when, in contrast, it must be seen as a north star that informs all departments and functional roles inside a company to unlock value — both in terms of employee engagement & productivity and in terms of customer & consumer sales.

The more affordable price is critical to Musk’s mission to scale adoption of electric personalized transit across the globe. The plan that Musk outlined years ago has not only guided the company’s business strategy, but also led its purposeful actions. Another example of purposeful planning is Musk’s partnership with Panasonic, the tech company that makes Tesla’s batteries. Media outlets covered Elon Musk’s innovative leadership and Tesla’s groundbreaking milestones.

How Timbuk2 Leverages Its Purpose to Drive Business and Community Growth Companies built on purpose establish their brand story and strategy direction from the start. By following a core vision, purpose-built businesses have an easier time cultivating consumer advocacy, fostering community, and growing their company around something bigger than their brand or industry. This desire was the first and pure expression of the company’s purpose, urban progress, and ever since Rob built the first iconic Timbuk2 messenger bag in his garage, the company has grown its business, manufacturing facilities, retail footprint, and custom program, Here’s how Timbuk2 stays true to its founding vision while growing Ensure corporate culture embodies brand ethos: While your external messaging is essential to your brand image, internal culture sets the foundation for your brand identity.