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A couple of months ago we got an email from Brené Brown asking if we’d like to see her speak in UCLA the following week The stars were aligned and we didn’t have any meetings, so Tara and I (Kathleen here) booked a quick trip to LA and for the first time since working with Brené got to see her speak live – and y’all, she crushed it. She was about to go on Oprah’s Super Soul Sunday for the first time and wanted her personal brand and website to authentically reflect who she was and her vision for where she was going next. These days we continue to work with her team on The Daring Way brand that certifies and trains helping professionals with her work.

Brand “polish” happens when your typography, layout, and color themes are consistent across platforms – and one of the biggest opportunities you have in making an impactful first impression is cohesive brand photography. Branded photography can help set the tone and make a good first impression – and it can reassure and build trust with your potential customers because you’re showing them what they can expect when they hire or buy from you. In this article we’re going to cover the basics of what you need to know when it comes to creating and utilizing your own brand photography. But trust, stock photography has come a long way and with a curatorial eye you can find beautiful and diverse imagery that sets the tone for your brand.

A couple of months ago we got an email from Brené Brown asking if we’d like to see her speak in UCLA the following week The stars were aligned and we didn’t have any meetings, so Tara and I (Kathleen here) booked a quick trip to LA and for the first time since working with Brené got to see her speak live – and y’all, she crushed it. She was about to go on Oprah’s Super Soul Sunday for the first time and wanted her personal brand and website to authentically reflect who she was and her vision for where she was going next. These days we continue to work with her team on The Daring Way brand that certifies and trains helping professionals with her work.

Rhiannon had some really great questions and this is an issue that is applicable not only to creative entrepreneurs who don’t necessarily want to be front and center when it comes to their brand – but also to larger organizations that aren’t necessarily led by a single personality. First let’s define what it means to have a personal brand. Here at Braid Creative we believe a personal brand is simply blending who you are into the work that you do. the thing that makes you “weird” can be the thing that sets you apart from your competitors and attracts your dream customer!