The Digital Hyve

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While using digital marketing to reach millennials seems like the perfect match, baby boomers are, on average, the ones with the most disposable income. According to Forbes, 96% of baby boomers use search engines as one of their top resources to gather information, making it a no-brainer to add to your marketing plan. While retargeting is a go-to popular digital marketing tactic that has shown proven results, it’s almost always best to stay away from it when it comes to baby boomers. With the most disposable income of any generation, and a rising online purchasing behavior, targeting baby boomers in your next campaign with these tips in mind will lead you to digital marketing success.

iOS 14 has already been rolled out, but the impact of ATT (App Tracking Transparency) on businesses and advertisers won’t likely be felt until a large number of Apple users actually go in and update their mobile devices, or purchase new ones. For the time being, we don’t expect much impact at all, that is, until enough users are using the iOS 14 update, giving us enough quantifiable data on how many people accept or reject apps from tracking them. This iOS 14 update will impact all apps, not just Facebook, which includes other popular social media platforms and any other app that collects user data to build advertising or personalization within the app. When the user chooses to opt out of tracking, it’s expected this user will no longer receive personalized ads targeted to them.

Google My Business is “a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. If you have a complete, accurate, and updated Google My Business account, it’s very likely for your business to show up on the search engine result page when people are searching for casinos. As Google explained, “customers are 70% more likely to visit businesses with a Google My Business listing” and “38% more likely to visit your store, and 29% more likely to buy something. Whether it’s building a lookalike audience off of your email list, loyalty program, or website visitors, casinos can adopt this feature to make their campaigns more cost-effective, and rest assured that you will be spending your budget on the right people.