Max Audience

re-design is when the site is not easy to navigate, the pages are not accurate, you have major changes to products or services offered, the color scheme is out of date, and it is not a good representation of your brand today. Websites are powerful tools and having a fast-loading impressive site that gives visitors what they are looking for will improve your bottom line. With website aesthetics comes the idea of not overloading pages with content and images but leaving white space for the visitor’s eye. Content is about giving quality information, using keywords in the content, and making sure that it reads well.

Each location needs a separate page that is specific to the city and town and optimizing those keywords. The better a user can navigate the more likely they do not bounce, for a search engine the better they can categorize a website the better search ranking they will receive. The content on the page needs to contain the location keywords besides your other keywords. The images on websites need to have keywords in the alt image text line, for location pages it must include the location keywords to do its job.

Social proof as a strategy is about getting the proof and then leveraging the evidence that your brand is indeed what they need. Looking at reviews of products online is reading how other people see the product is social proof in action. Once reviews go up on a site you should use it in marketing materials add to your website, use in a social media post, or a landing page so that it is visible. The first step is to find the right influencers for your brand, if you sell pet products then you want an influencer who has a pet and fits your target audience.

Here is a look at what makes LinkedIn a great avenue for marketing and what you can do to build your brand on the platform. When working on building relationships, a great way to connect with the right people and brands is to use LinkedIn’s network search. Reviews reinforce your brand’s reputation and with great recommendations, you will get more inquiries through LinkedIn search. The options within the ad platform allow you to get your message to a targeted audience and direct traffic to your brand page.