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but I made sure I had my website up and running first because after looking at, for example, my Facebook page, I knew it would be my website that people would want to look at next.” As a one-person business without the luxury of a sales team for maintaining or making new client contacts, As Conor points out, “some clients really embrace the possibility of images being posted quickly online, and are delighted when they see the event they are attending is already trending on Twitter.” Conor adopted the technology he uses for his Real Time Social Media Photography from the world of sports photography. Conor shows that you can use social media not only to get your business name out there but also to let people actually sample your wares; not an option of course for say bakers or dressmakers, but social media certainly is important for any small business. And I connect with potential clients on LinkedIn and they connect with me, even if they don’t want to engage me just then.” Which leads to what could almost be The First Rule of Social Media