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While the appeal seems good, your company might end up looking like a small fish in a big pond because you don’t have the time or money to make enough impressions that can motivate an action. Create a Customer Database and Use It: How many times have you provided an email address or street address to a company you did business with, and then never heard from them again? Provide links to sites like Yelp, Angie’s, TripAdvisor, or local review pages and ask happy customers to post their thoughts. Create a contest with a small prize for the most creative idea, and then promote the contest and the winner on your website, social media, and local media outlets to build a wider audience.

So, what are your thoughts about using LinkedIn as a marketing opportunity for your small business? What, you say, isn’t that mostly for people who are job-hunting or businesses that want to implement B2B marketing? While all that was probably true at one point, LinkedIn is undergoing a quiet revolution which could be of great use to your marketing plans. After buying the online empire in 2016, Microsoft has slowly been adding new capabilities and strategies to bolster LinkedIn’s marketing effectiveness

Another year has begun and we are almost at the end of its first month already – where do the days go! Have you taken the time to plan what you are going to do in the marketing realm to help your business attract new customers so that you can grow this year and next? It might seem like you don’t have time to work out a marketing plan, but trying to forge ahead without one could be a big mistake. Marketing helps introduce your business to prospects, educates them about your offerings, builds relationships with current customers, and creates a brand image that sticks in the minds of consumers

If the big guys are your competition, make a big deal out of the fact that you are small, know your customers, and understand the local market. Use Your Hometown Advantage: Instead of just marketing as a restaurant, market as a local restaurant or seafood restaurant in ___________. This is a direct response to the typical search forms that prospective customers use, such as “find a local restaurant” or “find a seafood restaurant in ________. Use these small business marketing secrets to get a great start on putting together an audacious marketing plan for 2019.