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Various advertising channels can be thought of as “funnels” that move customers towards making a purchase. Brands would do well to look at the internet, their social media pages, content, and website as a series of funnels within one larger funnel. Customers who have made a purchase (or however a brand wants to define a successful interaction) have moved through the funnel through two the other side. It’s imperative to understand not just where a piece of content fits within the larger funnel, but also how that piece of content creates its own journey for buyers.
Ruckus is incredibly proud to announce that we’ve won our first Emmy® award for Branded Content at this year’s 2020 Emmy® Ruckus is incredibly proud to announce that we’ve won our first Emmy® award for Branded Content at this year’s 2020 Emmy® […] Ruckus is incredibly proud to announce that we’ve won our first Emmy® award for Branded Content at this year’s 2020 Emmy® award ceremony! To view the Emmy® award winning film, look below to watch “Brian’s Dots.
While “social media” itself is a broad term, typically it references a handful of major platforms: Facebook, Instagram, Twitter, LinkedIn, and TikTok. Entertainment is a wide category, but it’s effectively content that’s deemed as “fun” or “interesting” but doesn’t further the brand in any direct way. Beyond what’s new and noteworthy, new brands need to ensure they’re using keywords that will help customers find them. While there’s usually some overlap, Instagram users may be searching for a particular industry in a very different way compared to LinkedIn users.
We are incredibly proud to announce that our work for Crayola and Good Shepherd has been nominated for two Emmys this year! We are incredibly proud to announce that our work for Crayola and Good Shepherd has been nominated for two Emmys this year! We are incredibly proud to announce that our work for Crayola and Good Shepherd has been nominated for two Emmys this year! With Brian’s Dots, we explore the story of Brian Delozier, who found his calling as an artist when a skiing accident changed his life forever.