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If you gain a devoted group of guests, the more you can use your social media presence to your hotel’s advantage. If you are not sure where the majority of your guests like to spend their time on social media, ask them as a step in their online booking process. ” Generating an online community through your hotel’s social channels is a huge step in the right direction. Whether you are looking to set up informational campaigns on social media, running email surveys, or simply need a little direction, Blue Magnet is more than happy to help assist you with all of your digital marketing needs.

This means that ads can appear for users who are doing a branded search using specific hotel names, a generic search for hotels in a given area, or even using Google Maps. Users on Google will see the hotel search module, where they can see up-to-date prices, photos, and a booking link along with a few other features. These ads will appear in the hotel booking module, which displays room rates, hotel photos, amenities, and a booking link. Through Google Hotel Ads, users can set up a feed with prices and availability that can be updated at any given time—a form of metasearch ads within the Google platform.

Once you have done your homework and decided to implement a digital marketing strategy to help your hotel reach full potential with online booked revenue, you need to determine how you will measure success. There are many metrics that help determine if your website is improving such as, sessions to site and goal conversions, but these metrics do not help you figure out what we can be done to influence an increase in relevant traffic or drive more reservations. While social media channels may not directly influence conversion, they play a role in the booking process and therefore hold a key role in your overarching digital marketing strategy. Reviewing Channels and Top Conversion Paths reports will help you concentrate on the comprehensive elements of your digital marketing strategy and help you better understand the correlation of the sources of traffic and how they convert.

For example, with the old algorithm, if you searched, “Wrigley stadium hotel,” you might get information on hotels, but you would also get information about the stadium itself since Google was looking at each word on its own. Give them vital information detailing your hotel’s features, such as if your hotel has a pool, the pool’s hours, or the parking policies and options. This update mostly affects longer tail queries or more specific searches, giving Google a better understanding of what a user might be looking for depending on the way the queries are phrased as well as the words within it. For example, when sharing information about Adler Planetarium (a family-friendly destination in Chicago), it is wise to give your guests a bit of information about the special shows going on at the planetarium, directions from your hotel, hours of operation, and rates for tickets.