teads.tv

This series of informative thought provoking panels will discuss the latest trends and developments within the video advertising ecosystem. Video going mobile – why brands need to adapt their approach to mobile screens In 2020, mobile advertising spend will surpass TV spend globally according to eMarketer. Despite this trend and the migration of users to mobile devices, the standard TV ad is still dominating online video advertising, driving low completion rates and poor ad effectiveness. Digitally, the average Millennial consumes 130+ pages of web content, 2 hours of video, shares 20+ pieces of content and is expose to 1,500 commercial messages across 3 screens – every single day.

Here is a brief look ahead at what we have planned: Daily yoga: We will be starting every morning with yoga on the sundeck of our yacht. To kick off the week, our guests will be joining us on our yacht to network and enjoy delicious drinks while taking in sunset views. Marketing Week will be joining us on Wednesday and other salons will focus on Challenges for Publishers and the launch of new mobile ad effectiveness research. To recover from this eventful week, our guests have been invited to join us on the sun deck for brunch with a fully equipped oxygen bar.

By: Lauren Douglass, VP Marketing, North America at Teads Artificial Intelligence has become an integral part of our daily lives, whether we’re aware of it Evidence Based Creative and the Mysterious Case of the Iridescent Birds Before I dive into what I mean when I talk about “Evidence Based Creative We launched the Media Inclusion Experience (MIX) in early 2019, after several months 5 Things Advertisers Need to Know to Stay Ahead of the Evolving Cookie Landscape Teads’ Chief Commercial Officer, Jeremy Arditi talks about the changes made by Google Chrome’s privacy updates and how it will affect the advertising world. LastDriven by adoption of its full-funnel advertising solutions, the company registered 35% top line growth YOY Today, we announced our record results for 2018, reporting International Women’s Day and Balancing for Better #BalanceforBetter is the theme of International Women’s Day 2019 with a focus is on raising awareness for gender balance in the workplace. By continuing to use our website or click on the OK button below, you agree to the use of cookies according to our Website Privacy Policy OkRead more

Teads, the inventor of outstream video and the number 1 video advertising marketplace in the world, today announced it has established a brand new accreditation program to equip media buyers with the latest turnkey knowledge and training in outstream video advertising, one of the fastest growing advertising solutions in the market. With the outstream accreditation program, Teads will leverage its deep expertise and vast knowledge of how best to optimize outstream campaigns to ensure advertisers are well-equipped to handle the unique requirements which must be taken into account when planning and buying the format. Teads will provide in-depth training to agencies and trading desks to cover how outstream fits into the overall media mix, how to read and evaluate outstream metrics compared to other video formats, step by step instructions on how to buy outstream programmatically via your DSP, and the latest video insights and case studies from the number 1 outstream provider in the world. http://teads.tv/teads-programmatic-outstream-video-accreditation/. Teads, founded in 2011, is the inventor of outstream video and the number 1 video advertising marketplace in the world.