stonetemple.com

And again, I’m going start with a chart on the publishing volume for this particular company. So, now let’s look at the “rate of links added” chart for this particular company. What I like about this case study is that it shows us that the content publishing at a volume where the links aren’t really growing isn’t going to do much for you. Look at the three pieces: longer form content ranks higher, longer form content gets more links, site with more links rank higher.

You or one of your clients suddenly receives a letter stating that the website you administer is not ADA compliant and you’re facing litigation. The best course of action is to proactively review your website for ADA compliance and ensure that it is accessible to people with disabilities, before you get into trouble. The level of compliance necessary is outlined in the Web Content Accessibility Guidelines (WCAG) 2.0 (available here). A good place to start for website ADA compliance and accessibility, is to use the following: Check the current state of your website accessibility with tools like WAVE wave.webaim.org and the Google Lighthouse tool (available in the Chrome browser) Ensure that all images have descriptive alt text Provide closed captioning on any videos your site may have Provide text transcripts of any video or audio only files Give users the ability to pause, stop or hide any automated content like email sign ups Use simpler design, be sure the website isn’t overly complex and provide options for adjustments to size/color of text and content Be sure your website supports keyboard navigation (think navigation between elements with arrows and tab keys) Provide support features so a person with a disability can contact the webmaster and receive a response Be sure any forms on your website have instructions for their use and that each form element is labeled with clear and understandable text Also, use the id and label HTML elements on form items Once the above checklist has been followed, it is advisable to have a legal professional review your website in light of the WCAG 2.0 guidelines.

My name is Eric Enge and today I’m excited to bring to you Martin Splitt, a Google Webmaster trends analyst based out of Zurich, I believe. If those block your content, Googlebot will decline these requests, and if that means that your content doesn’t show up, it means that Googlebot doesn’t see your content either. Eric: One of the things that I believe is still true is that the actual rendering of JavaScript-based content is deferred from the crawl process. If you have one of these issues where you’re using infinite scroll or you have real-time content or some of the other things that we talked about, dynamic rendering allows a already pre-rendered, if you will, version of the content to be delivered to Googlebot.

Here’s Why digital marketing video series, Jess explains changes Google has made to their search result pages to show more visual content and how it may impact rankings. Next 20 Years of Google Search” post, Google signaled a switch from text to a more visual way of search. Some major changes have been with Google Lens, SERP experiments and changes, the Google Discover feed, and Google Collections. You can use images to stand out in the SERPs, help your users take advantage of visuals and take advantage of search features like Collections and Google Discovery.