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The conversation covered the journalists’ core coverage areas and audience; how and when specific reporters want to hear from you and best practices in reducing friction to your pitch; relevant trends and how you can be written into them; and what motivates journalists to cover you. Fresh vs. day old (or much older) As we think about telling our client’s story, remember to create an interesting narrative (not just throwing in the latest buzzwords). Obsessing on subject lines and names The panel members emphasized they continually receive ho-hum and unclear email subject lines that they won’t click on. They noted that, as part of storytelling and pitch development, it’s useful to keep a 70/30 ratio in mind as a yardstick—spend 70 percent of your time obsessing over the subject line and 30 percent of your time on the email body itself.

It was a key entry point for many Asian immigrants as they entered the U. S., and was also infamously used as a detention center for many Chinese-Americans between 1882 and 1943 as a result of the Chinese Exclusion Acts and for Japanese-American immigrants during World War II. More than 1,500 animal-friendly humans came out for the popular event in Berkeley, along with more than 220 people-friendly dogs, a small army of 120 volunteers and 58 sponsors, and rows upon rows of food and beverage vendors. Fully 100 percent of event proceeds go to saving animals, so we were inspired to invest extra to get the VIP tickets, which provided access to a shaded tent and a roster of specially made beers such as the flavorful raspberry-infused Fieldwork Rainbow Parfait. Bhava dogs got cool swag like scrunchie balls and bandanas and Bhava humans got commemorative beer glasses and beer-opener keychains from Ballast Point Brewing Company.

He did this by going out of his way and taking students to a Japanese restaurant near the school for lunch when they reached a certain number of stars for good work or genuinely showed a desire and passion for learning. Beyond the rote memorization of dates, names and facts that are usually associated with high school history, Mr. Magill emphasized the stories of U. S. history, and passed on the importance of learning from them. I completed this project in Mrs. Jorgenson’s class where she taught me about storytelling, the power of imagination and the importance of clearly communicating my ideas. Mrs. Fischer was one of the most passionate teachers I have ever met; her career as a high school Spanish teacher at Waunakee High School lasted more than 40 years.

In our second event of the year, we worked with Leadership Public Schools in Oakland to help tackle the widening disconnect between the school curriculum and the real-world skills needed in today’s job market. The final quarter of 2017 was our busiest with the addition of our Austin-based team’s efforts that kicked off in November when they volunteered at The Central Texas Food Bank‘s garden. A bit closer to home, Bhavans helped address the food insecurity affecting 1 in 7 people in (14.3% of the 1,647,704 people) in Alameda County through a successful canned food drive, for the Alameda County Community Food Bank, collecting and delivering more than 65 pounds of cans. The team also sponsored and bought toys and clothing for a two-year-old who either lived in the one of the organization’s shelters or came from a low-income family.