Lara Eurdolian

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Pretty Connected (www.prettyconnected.com) is a fun beauty, fashion, and lifestyle blog based in NYC.

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Highlights
Expert Tips from my Elle Decor and Spotlyte Features

I had two amazing features this month, one with Elle Decor, the other with Spotlyte all focused around tips for storing/organizing your beauty products. And for me the Ikea Alex Drawers — both sizes, ALEX™ Drawer ($89) and ALEX Drawer Unit ($129) are the holy grail. The Clear Stackable Large Shoe Drawers (on sale $9.74 each) from The Container Store, another winner for when you need to see through your stash. Your Beauty with I co-founded with Family to Family, which accepts new beauty products in the NYC/

Brand spotlight: Aveda

Started in 1978 by one of my personal heroes and complete visionary Horst Rechelbacher with the vision to bring beauty professionals botanical products that would be good for them, their guests, and the Earth and its communities. Instead of’ video shown above and shared some of Aveda’s initiatives including their annual ‘Trashion Show.’ Giving back is very important to Aveda – over the last 20 years, they have raised over $60M during their annual Earth Month campaigns, which has been donated to various environmental and clean water initiatives. Aveda pioneered 100% post-consumer recycled packaging in the beauty industry and has won more than 20 awards for packaging innovations to date. They make every effort to avoid using virgin plastic and use 100% post-consumer recycled (PCR) material as much as they can.

Wander Beauty NYC Pop-up

I finally met Lindsay Ellingson, co-founder of Wander Beauty at the brands first pop-up shop in NYC. The travel theme, highly instagram-able shop is open through July 31st and located at 787 Lexington Avenue, between 61st and 62nd street. They are offering fun, daily activations so be sure to check it out. For more information and the daily class schedule head to wanderbeauty.com/popup

'Instead of' Movement Earth Day Launch

* Claudine DeSola, Founder Caravan Stylist Studio and co-founder of the sustainable, zero waste clothing line, Livari Special thank you to Tribute for helping us create this video! Caravan’s goal is to be a more sustainable and efficient option for brands to market their products & services in a green & sustainable way with IRL experiences, curated product delivery and brand education. Common Ground Compost is a Zero Waste consulting company that helps businesses in NYC launch environmentally responsible waste programs – learn how to reduce waste, dispel myths, and take away valuable information about NYC’s recycling programs. In the meantime, in an economy that does produce waste, World Centric®’s disposable foodservice products are designed to transform waste into healthy, new soil through composting “Reduce, reuse, recycle.

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