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Retail marketing also includes how brands and products are represented in advertising and marketing materials; the pricing and promotions surrounding them; and the product packaging and in-store retail merchandising services designed to attract the attention of shoppers. In today’s world, you’re most likely going to need an omnichannel sales and marketing approach to get your product in front of customers whenever, wherever and however they happen to be shopping. Fill your online and social channels with images of your local store; show your products being used around town; invite loyal local customers to post about your store and why they love shopping there. The company’s distinctive solutions address the entire lifecycle of brick and mortar brand and retail operations by combining retail expertise, best practices, and technology to help its customers achieve sales and operational excellence as well as a sustainable competitive advantage.

By having someone else tackle sales force management, it frees up bandwidth for companies to focus on other areas of business – marketing, inventory, new business prospects, new markets and product launches, new sales solutions and technologies, customer service improvements, and more. By outsourcing new talent and bringing in new sales development strategies, companies are able to think beyond these habits and constraints and embrace new and better ways of doing business. The reality is that an outsourced sales team often delivers better customer service and bigger sales numbers because outsourcing companies are far more adept at recruiting, building, and training effective sales teams than most brands and retailers. A select few outsourced sales leaders are leveraging these new technologies to deliver a whole new level of customer success for a new world of retail.

We’re thrilled to see both T-ROC and TRO make the annual Inc. 5000 Regionals: Florida list, and to be listed alongside so many other great Florida-based companies is an honor and testament to hard work paying off,” said Brett Beveridge, President and CEO of T-ROC and TRO. The Revenue Optimization Companies (T-ROC) is home to four sales solutions companies that enable clients to fulfill all of their sales performance needs. The Retail Outsource (TRO) is a solutions provider and premier sales performance agency that specializes in retail consultation, startup operations, sales staffing & training, management, and outside sales. TRO fulfills sales performance needs from staffing and managing in-store kiosks to developing and delivering targeted sales training as well as deploying highly effective B2B outside sales teams.

Retail business intelligence is the process of capturing and compiling raw data and distilling it down to actionable insights that drive more informed and, ultimately, more impactful business decisions with the goal being to cost-effectively increase retail sales and bottom-line revenue. A good retail business intelligence program provides incredibly deep business insights and new levels of transparency into retail management, merchandising, marketing, operations, the competitive landscape, customer behaviors, employee performance and many other key areas of retail performance. In stores, retail business intelligence provides managers and sales personnel with clear responsibilities and guidelines – opening and closing checklists, restock and merchandising tasks, SOPs and compliance, service standards, required sales training, and a host of other tasks. Additionally, retail business intelligence allows brands and retailers to track sales across these various channels, making it easier to anticipate future inventory needs and customer shopping preferences, which also helps drive more effective promotions, merchandising programs, and new product launches down the road.