channelfactory.com
Score (What’s this?)
Perlu Network score measures the extent of a member’s network on Perlu based on their connections, Packs, and Collab activity.
Media agencies such as Havas, GroupM and M&C Saatchi, along with brands like the Body Shop and Channel Factory itself, have all become members of the Conscious Advertising Network, with brands like Coca Cola and Unilever even pausing ad spend to ensure they were supporting the right type of media across social platforms. Brands are thinking about media investment in terms of their corporate social responsibility” says Joshua Lowcock, EVP, Chief Digital & Innovation Officer with Universal McCann Worldwide, who joined Channel Factory on stage at the Brand Safety Summit in 2020.”They are trying to reflect ethical, value-based decisions about what’s positive and good for society in their media buying. At Channel Factory, we look at conscious advertising like this: a conscious advertiser is one that contributes to a safer, more diverse and inclusive digital ecosystem – by making intentional decisions about media investments and considering relevancy when choosing the audience they wish to target. Brands employ brand safety tools to avoid content which is universally agreed upon to be inappropriate, and brand suitability to ensure their ads run in content that aligned with their unique brand image.
By using this site, you are agreeing to our revised Privacy Policy and Terms of Service, including our Cookie Policy. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website. These cookies are strictly necessary to provide you with services available through our website and to use some of its features. We also use different external services like Google Webfonts, Google Maps and external Video providers.
By using this site, you are agreeing to our revised Privacy Policy and Terms of Service, including our Cookie Policy. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website. These cookies are strictly necessary to provide you with services available through our website and to use some of its features. We also use different external services like Google Webfonts, Google Maps and external Video providers.
By using this site, you are agreeing to our revised Privacy Policy and Terms of Service, including our Cookie Policy. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website. These cookies are strictly necessary to provide you with services available through our website and to use some of its features. We also use different external services like Google Webfonts, Google Maps and external Video providers.