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If you want results, a great franchise website is the answer, but building a franchise site is very different from a consumer site. While brand alignment and aesthetics are important, the most valuable aspect of your franchise recruitment website is information. You will also have to decide whether you want your recruitment site to be a section off your consumer site, or its own independent site. If your sales strategy requires minimal information, a section off your consumer site may be the right choice; however, if you try to squeeze too much information on the page, it can quickly seem unprofessional or cluttered.

In today’s competitive franchise recruitment marketing space, your online presence plays a massive role. Keeping your franchise recruitment webpage consistent with the latest branding helps capitalize on brand recognition while demonstrating franchise marketing capacity. In some cases, your website template, content management system or format don’t meet today’s needs for customization to ensure your website’s SEO is at its best. How to modernize your franchise recruitment website iluma Agency offers marketing services tailored to meet the needs of franchise businesses, including franchise recruitment websites that offer the right content, design and security to ensure your success.

Programmatic geofencing has revolutionized location-based marketing, as it gives franchises the opportunity to serve digital ads to mobile users within specific locations that data flags as relevant to their business. These 5 uses of geofence ads are making programmatic geofencing increasingly worthwhile within the franchise marketing space: Whether you’re a fitness franchise or beauty business in the health and wellness space or currently trying to expand your youth-focused education franchise, franchise businesses are popping up everywhere, offering consumers more options—and providing franchise brands with tougher competition—than ever before. If you’re ready to run a competitor-focused geofencing campaign, be sure to leverage an enticing offer that rivals what your competitors are offering to their customers, members, and prospects, creating a sense of urgency to visit your brand’s business location instead. Geofencing doesn’t just have to target other business and event areas; you also have the option of fencing your own franchise locations in order to show ads to current customers and prospects who physically entered and purchased or browsed your products or services.

While the franchisor focuses on the big picture—attracting potential franchisees, accessing new markets, and increasing brand awareness—franchisees are eager for local lead generation and rapid customer acquisition, with their needs changing based on DMA, stage of growth, and single versus regional co-op strategy. A healthy franchise reaches its comprehensive goals by designing systems that help all members of your brand’s network meet their mark. With more than 10 years of experience working with dozens of franchise brands, iluma Agency understands the unique needs of franchisors and franchisees and has built its teams and processes to serve as an extension of yours. To learn how we can holistically facilitate all areas of your brand’s network and help scale your franchise business, please contact us or book a free brand health consultation today.