While Facebook users span all ages, income and education evenly, the majority of Instagram and Twitter users are aged 18 – 49, with a higher female:male on Instagram than Twitter.
If you want to know where users engage more frequently, meaning they log in and engage with content or create their own content daily, then it’s Facebook (76%), followed by and Instagram (51%) and Twitter (42%).
Of the world’s total population, 31% are active social media users, and 27% are active mobile social users.
Most people who use messaging apps are 18 -29 years of age (42% of them use messaging apps, 56% use auto-delete apps) yet 30% of 30-49 year-olds also use messaging apps.