healthlinkdimensions.com

Here is an analysis from HealthLink Dimensions about healthcare keyword and related search trends over the past year and what they mean: With the declaration of the COVID-19 pandemic in March 2020, searches related to healthcare peaked during that time over the past year. Read more from HealthLink Dimensions about healthcare recruiting during the pandemic Search data from Google shows an interesting trend in the search for “COVID-19” that follows a pattern seen throughout the pandemic with COVID case numbers. Read how Carelike, a HealthLink Dimensions Company, helped hospitals and patients locate mental health resources throughout the pandemic With vaccine rollout taking center stage at the end of 2020 and consumers seeking more information, Google searches skyrocketed and have continued a steady increase at the beginning of 2021. Also as news of the vaccine rollout began in late 2020, pharma brands and healthcare businesses needed to reach primary care physicians with important information regarding the vaccine, resulting in an uptick at the end of 2020 and into 2021.

In addition, retail and commerce brands that wouldn’t need to reach healthcare providers before the pandemic were doing their part to help healthcare workers and utilized HealthLink Dimensions data to provide coupons and discounts to HCPs via programmatic targeting campaigns. Since 2018, HealthLink Dimensions has worked in partnership with LiveRamp to provide the highest quality healthcare provider data available in the marketplace. • Mission and vision: To make impact an in healthcare and make marketing to healthcare providers via programmatic targeting easier through real-world validated data available in LiveRamp • If you would like to learn more about how HealthLink Dimensions can take your programmatic marketing strategy to healthcare providers to the next level, feel free to contact your LiveRamp representative or email info@healthlinkdimensions.com.

As the largest healthcare provider database certified by BPA Worldwide, HealthLink Dimensions’ data and services are used in real time by first line care teams, health insurance networks, post-acute care providers, specialty pharmacies and life science companies—all highly regulated verticals. With requirements from CMS’ Medicare Advantage program for health insurance companies to have a minimum number of network providers by specialty within a geographic area, HealthLink Dimensions can conduct an analysis of your network to ensure compliance. With requirements from organizations like CMS to maintain a clean provider directory with threats of large penalties for inaccuracies, the Provider Research Portal (PRP) from HealthLink Dimensions is an easy way to research your data using the largest healthcare provider database in the US. In order to improve on compliance as outlined under the IMPACT Act to meet post-acute care requirements, CMS released new updates and compliance rules under the previous presidential administration, and the post-acute care provider directory from Carelike, a HealthLink Dimensions company, is a solution that can help.

Jefferson Health President and CEO Stephen Klasko dubbed this revolutionary time as “healthcare’s Amazon moment,” and Klick Health EVP and NYU adjunct professor Destry Sulkes cites that healthcare marketing is “seeing a renaissance” with healthcare brands approaching their marketing strategies with “messaging and behavioral and human insights How HealthLink Dimensions can help For nearly 20 years, HealthLink Dimensions has transformed how brands reach their audiences and are always adapting our strategies to help brands reach healthcare providers with their message. Throughout the pandemic, HealthLink Dimensions didn’t see working in healthcare as an opportunity but an obligation to help brands reach healthcare providers to make a difference and make their lives easier. Our healthcare data was in such demand in 2020, HealthLink Dimensions saw a 45% increase in programmatic revenue compared to 2019 using third-party platforms like LiveRamp to help brands reach their intended audiences.