audiencebloom.com

You may already be writing “good” content (answering user questions, striving for originality, utilizing multiple mediums, etc.), but original research is the fastest way to build a reputation. People will recognize you as an authority just by virtue of your research, plus you’ll get lots of domain authority from those links, propelling you forward in search rankings and increasing your visibility further. When you’re working on a mass marketing strategy, engaging with people on an individual level may seem time consuming or nitpicky, but it’s well worth the effort. People trust other people more than they trust organizations or brands, so encourage your users to submit as much content as they can.

As for linking, in most cases you will find that when you analyze submission-based link-building activities, people link to your content not because they like you, but because you requested a link back to your site or you paid for those links. You may also be surprised to find that today’s online copywriters are not only great writers; a lot of them are also well-versed in the technologies involved in blogging, video marketing, social media marketing, SEO, and web design. Link Building is More Tedious and Time Consuming than Content Marketing Link building is a time consuming process that requires building massive Excel spreadsheets and keeping track of which links are actually generating traffic and which ones are hurting the website’s ranking position. Content Marketing Has More Longevity than Link Building Content marketing has more longevity than link building and can be useful to people for longer periods of time.