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As the name implies value-added marketing is all about finding ways to add more value to your customers and incorporating your product in the process. As you can see in the diagram below, the goal of value-add marketing is to entrench your brand more in the customer’s life. Using the insight she had gained from customers, Rifqah decided to take a value-add marketing route by offering video scarf-styling tutorials as well as in-person workshops. The video tutorials have been a great hit with customers and helped Rifqah take her social media marketing to the next level with some of her Facebook videos reaching over 4000 views.