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After purchasing their Air Max they head to the customisation area to sign in and pick up their exclusive gift – a pair of white laces and a letter patch to customise, another in a choice of classic Air colours, a Nike Air patch, and lacing guide. A variety of coloured dye pens are on hand to colour the patches at the first station and die cut stencils and AirSpray colours enable customers to add a unique twist to their new Air Max laces at the second. We designed all elements of the experience from the lock up and visual identity, customisable gift merchandise, bespoke furniture, stations and accessories to lab coats, tees and mats. The campaign was adapted for 31 additional Nike Factory stores across Europe – whereby Nike fans are encouraged to sign up to nike.me/laceup and collect a free gift pack with purchase – a pair of classic colour

The track represents the beating heart of so many sports, and served as the inspiration for the work we produced for Dansk Atletik, the Danish Athletics association. They approached us following projects we had worked on with Copenhagen running crew Wolf Pack, to help them re-imagine their corporate visual identity

Working together with timings tight, we were able to design, concept and shoot a large harmonious portfolio of urban street styled images, gifs and behind the scenes footage. Aimed at younger female customers the images went live in the run up to Christmas and into the new year. The images helped reinvigorate the look and feel of the Office feed and featured in posts, instagram stories and on the Office blog. A truly collaborative process, high on flexibility and fleet of foot, the quality of the campaign is testament to a great new partnership.

Successful partnerships are built on trusted relationships. Which is exactly what was behind our work with Nike Global and their collaboration with Tokyo based label Cav Empt