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Ultimately, first person is nowhere near as direct or personal as second person pronouns. Katy Mansell-Carter, a Toronto-based copywriting expert, advises using second person pronouns in elevator pitches instead. Mansell-Carter notes that using second person pronouns also allows elevator pitches to start with the listener in mind. Deborah Sweeney is the CEO of MyCorporation.com which provides online legal filing services for entrepreneurs and businesses, startup bundles that include corporation and LLC formation, registered agent services, DBAs, and trademark and copyright filing services.

With quality talent at a premium, it’s no surprise, a recent Kabbage survey found that payroll is the biggest expense for professional-services businesses throughout the lives of their companies. Learn more about hiring and other best practices for navigating your early years in business in our professional services growth guide. here.’” Kevin Hennessey has always sought to hire aggressively as he’s grown Brabo Payroll, his Plymouth, Massachusetts-based payroll-services firm. Kevin’s learned that hiring one salesperson at a time actually slows him down—and winds up costing him more money for training costs in the long-term.

Two years later, he has his life and business policies from Steve’s Farmer’s Insurance firm. A recent Kabbage® survey showed more business owners wished they’d spent more money on marketing in years one through four in business than those who wished they’d spent more on payroll, rent, inventory and equipment combined. Kevin Hennessey would prefer to spend money on sales rather than marketing as he grows Brabo Payroll, his Plymouth, Massachusetts-based payroll services firm. He’s mostly turned to low-cost ideas instead — among them a bumper-sticker on his truck that tells people to text the word “Payroll” to a code and in return sends them a video about a local fundraiser he’s working on.

The most detailed business plans include an executive summary that outlines who you and your business are, what it does, its location, why consumers will want its unique offerings, and how the company will make money. A half hour pitch that roams and goes off on tangents isn’t a good look for any entrepreneur. Your business plan is ready, your funding request is in place, you have a proof-of-concept, and your pitch is awesome. Deborah Sweeney is the CEO of MyCorporation.com which provides online legal filing services for entrepreneurs and businesses, startup bundles that include corporation and LLC formation, registered agent services, DBAs, and trademark and copyright filing services.