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A national public relations agency working to proactively shape narratives to influence behavior and invoke change.

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Highlights
How to Execute a Successful Press Conference

A press conference serves to communicate important news (e.g., campaign launch, large company announcement, etc.) initiated by an organization and involves the participation of journalists and representatives of the company. The news needs to be huge, and it needs to be kept confidential to warrant a conference – if journalists learn of the news being announced ahead of time, they’ll have no reason to attend the press conference. After you’ve established some of these key details, it’s time to get started on executing the event. A media briefing sheet can outline all attendees, including quick backgrounds on each, in addition to housing all messaging points and key event details.

Now Accepting Summer 2021 Public Relations Internship Applications

Here’s what you need to know: Dittoe PR interns are responsible for assisting with the execution of strategic public relations and social media initiatives and contributing to the success of the firm’s clients. Interns will be mentored by intern coordinators and work closely with the firm’s entire staff, from account coordinators to the company’s leadership team. The ideal candidate should have strong communication skills (both verbal and written), initiative, and creativity, as well as feel comfortable juggling multiple projects and deadlines. None Creating and scheduling social media content for clients across a variety of industries and channels, including Facebook, Instagram, Twitter and LinkedIn

Four Social Media Trends for 2021

Instead of churning out constant social media content, teams this year will take a “less is more” posting approach and spend more time on creating impactful, thoughtful and valuable content – regardless of algorithms. With the entrance of video-based social media channels like Instagram Reelz and Tik Tok, companies have started to create more bite-size content to educate their consumers about their brand in a short amount of time. LinkedIn will continue to be a place to engage in business-related topics, but the use of the platform will pivot to host open-ended conversations, implementing LinkedIn’s new poll and Q&A feature, sharing candid workday photos, or expressing raw struggles employees are facing – Audiences find personal connections with brands that have found their place and voice within their community, and in the new year, those are the companies that will succeed.

Finding Professional Fulfillment with Your Enneagram Type

Most of us want to be happy and fulfilled in our career, but according to a poll conducted by Gallup, only 30% of all full-time workers in the U. S. are engaged at work. Your enneagram can suggest things to look for in your current job that will help you feel more engaged and fulfilled professionally. Helping others makes a person of this type feel good about themselves and being needed makes them feel important – a two needs to be needed. People of this personality type have a core personality trait of fear (which sounds worse than it is) that translates into constant worrying and overthinking.

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