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While TikTok’s immense growth since its 2017 rebrand of Musical.ly has established its success as the major player in short-form video, several new competitors have entered the space. Amid growing fears of a U. S. TikTok ban in 2020, Triller made headlines as “TikTok’s replacement” as users and creators flocked to Triller from TikTok. , it’s important to understand the key platform specifics that separate these four competing short-form video platforms. We analyzed App store and Google Play data for marketers to better understand the four competing social apps based on downloads/installs, platform demographics, and specific features.

With the popularity and growth of personality-driven social media and emergence of new channels and mediums (e.g. TikTok, Triller, Instagram Reels), many people are wondering, At Mediakix, we wondered the same thing and set out to definitively answer exactly how many influencers are there in the world and across all social media platforms. In order to determine how many influencers exist in the world, we needed to 1) determine a viable methodology to account for influencers across Instagram, YouTube, and TikTok and 2) establish parameters and account for duplication of influencers across platforms. To determine “influencer overlap” across Instagram, YouTube and TikTok (i.e. accounting for the same influencer across both Instagram and YouTube for example), we assessed the top 1,000 influencer channels across Instagram, YouTube and TikTok (excluding brand, celebrity, non-influencer accounts) from HypeAuditor and Socialbakers. It is imperative to note — while influencer marketing platforms attempt to vet and measure influencers in their database for inauthentic or fraudulent activity, “fake influencers” still exist on influencer marketing platforms.

Before they reached out, we actually posted a Flex Seal-themed TikTok that led to us being noticed by the brand. Excited because we found ourselves being asked by a brand that we know and love to create content for them, but nervous because we had never done any brand deals before and had no idea how to navigate these waters. our For You Page were most likely Gen Z generated content or content creators that were still posting Musical.ly style lip-synching/dance videos. not sure if there will ever be a shift of which generation dominates the app, but we know that more and more numbers from EACH generation will continue to join TikTok.

How Pepsi Does Triller Marketing With Influencers Pepsi is hosting a competition for budding musicians to get discovered using the hashtag #YourWildestDreams on Triller, a TikTok rival. As a brand deeply rooted in the music industry, they are perhaps the perfect candidate to reap the benefits of a music-friendly platform. Over a six-week period, participants are chosen by a panel of judges and given the opportunity to perform at the Triller house in downtown Atlanta. This virtual competition may remind you of similar major music competitions such as American Idol and America’s got Talent centered around the idea that anyone can start from nothing and make it to fame.