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There are suggested content types for each of the stages of the buyer’s journey, but different content types can be used across every stage; it’s the substance that makes it work at each point. A B2B agency that utilizes buyer personas, content marketing, contextual marketing, and inbound marketing strategies can provide a more focused approach to your marketing efforts. A B2B growth agency is well adept with the buyer’s journey stages and what offerings are best suited for each. Here, the marketing team attracts your buyer persona in the early stages of their buyer’s journey before handing them off to the Sales Team.

This process requires that sales and marketing work together closely, to ensure the right qualifiers are being used and the leads that are handed off are truly ready to speak to sales. The information gathered on the form can tell a marketing team a lot about a potential customer, helping to determine the best time and approach for sales outreach. First, the sales team must be included to figure out the information that is required for a lead to be considered ‘qualified’ for sales outreach. It can be difficult to step outside of your day-to-day messaging, so consider hiring a content marketing agency to perform industry research and bottom-up branding for messaging to creating a dynamic landing page for sales leads.

A digital marketing agency gives businesses access to experts who know the latest trends and have the skills to re-tool what in-house subject matter experts know for any audience. In the long run, that creates a business that uses a digital marketing agency to generate more leads at a fraction of the cost it would take to do it all in-house. This kind of adaptive strategy is something a digital marketing agency can assist businesses with, ultimately generating sales qualified leads. Those are all things a digital marketing agency can save a business while generating sales-qualified leads.

A recent study found that in just six hours of social media marketing, 66% of marketers generate valuable leads. Attempting to generate B2B leads without a defined digital strategy, content strategy, and budget is not likely to work. Running campaigns without a cohesive strategy will spread a company’s budget – and marketer’s attention – too thin to be of value for lead generation. To align sales and marketing, be certain there is open communication regarding: Avoiding common missteps in B2B lead generation and being proactive in creating strategies to optimize lead generation can help a company become more successful in generating more leads, increasing sales, and improving revenues.