As brokers, marketers, and business owners, both big and small, we all rely on marketing campaigns, automated engagement, and advertising in order to reach our consumers and sell our properties or products.
In our blog post, An Experiential QuantumListing Experience, we explain how technology helps us automate and streamline processes, which in turn drives down costs and increases efficiency but we often forget that we still need the human component.
When it’s used, as Schaefer would emphasize, it should be a tool to help your company become more “compassionate, receptive, fascinating, and useful,” rather than a way to own your customers or a sales funnel.
Technology should be invisible to your customer and only used to help your company be more compassionate, receptive, fascinating, and useful.