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Bringing over 30 years of digital marketing experience to the GeekHive team, Gene has held leadership roles at numerous top digital agencies and has established himself as an entrepreneurial innovator within the marketing technology industry. His addition to the GeekHive executive team supports our commitment to providing comprehensive service offerings for our clients as a marketing technology implementation and consultation partner. Having worked across a variety of industries on both the brand and agency sides of the digital marketing industry, Gene offers insightful perspective into the challenges facing today’s business leaders. At GeekHive, Gene will lead our team of digital strategists and marketing technology consultants to devise solutions for our clients that enable their digital transformation.

Taking the initiative to drive business forward, CMOs and other marketing leaders are implementing customer-centric strategies that have the capacity to produce successful outcomes for the entire business, beyond marketing. As business leaders increasingly realize the inherent connection between customer data insights and business results, there becomes an apparent need to initiate ongoing dialogue between departments that centers around the customer experience. With greater awareness of the customer and deeper insight into the digital experience, organizations can take actionable measures to improve company-wide operations that ultimately impact business growth. By bringing business objectives into the context of marketing and, likewise, making the connection between marketing data and business practices, organizations can build out go-to-market strategies that fully support the greater goals of the company.

Continuing the conversation with our executive team on the agile martech roadmap, we asked GeekHive President & CEO, Peter Ladka, and CTO, Jay Oliver, to share their thoughts on the benefits and impact that the roadmap lends to the customer experience. CEO Peter Ladka : From its onset, the agile martech roadmap takes the customer into consideration, continually seeking ways to address specific needs and provide better service, across every touchpoint of the customer journey. So, a well-integrated stack of marketing technologies will give you the information that you need to make informed decisions that help to improve the digital experience and personalize key moments within the customer journey. The agile martech roadmap plans each phase of your digital transformation, which not only ensures that all of your technologies are reviewed and considered for integration, but also helps to determine an appropriate timeline for your future investments.

Understand the value of having a flexible marketing technology plan for your organization with GeekHive President & CEO, Peter Ladka, and Chief Technology Officer, Jay Oliver. For a closer look into the marketing technology solutions that GeekHive provides, we sat down with our President & CEO, Peter Ladka, and our Chief Technology Officer, Jay Oliver, to see how the agile martech roadmap can address the many challenges facing today’s marketing executives. CEO Peter Ladka : Put simply, an agile martech roadmap is a flexible, actionable plan that aligns an organization’s martech stack with its business needs and objectives. CEO Peter Ladka : With an agile martech roadmap in place, marketers can connect their existing tools and platforms, personalize the customer journey, identify KPIs to meet business goals, and evolve with a rapidly changing landscape.