Abelow PR

The New Study Reports, “Luxury Travel 2019 Global Market Opportunities, Challenges, Strategies and Forecasts 2028,” is out, and the people have spoken: luxury travel is back on the rise. Alongside all that forecasting comes what the New Study Reports,”a growing inclination towards travel memories and higher spending on experiences, rather than materialistic objects has also provided momentum to the luxury travel market growth. This creates a certain window of expectation because if the luxury global travel market is focused on, “higher spending on experiences, rather than materialistic objects,” the entire paradigm of a PR campaign can shift. As the New Market Study Report forecasts, this trend for desired experiences and personalization is also conducive to growth for luxury destinations as these options, “[lead travelers] to consider and opt for higher-end packages, as compared to conventional and rigid packages.

In the categories of luxury lifestyle and travel all the recent statistics demonstrate that Instagram has gained ground while Facebook has lost users. As a boutique travel PR firm that conducts social media campaigns for clients, we monitor these trends and are sharing our insights with you here today. As marketers in luxury lifestyle and travel public relations we noted that Instagram increased by over 100 million users last year and now boasts 800 million monthly profiles. Our boutique travel PR firm looks forward to mining your images and building content around the messages to reach and influence your target market.

Many felt great experiences is more important than having products; And three quarters agreed doing something new is more important than staying in their comfort zone. That is why a whopping 93 percent agreed that “travel has traditionally given them distance from their day-to-day life and granted people the time and space they need to stop, switch off and reflect. ” Trafalgar says the removal from their daily stresses and experiencing other cultures allows people to rediscover what’s important in life. Seek out sights others don’t (11 percent are less likely to see the sights everyone else sees and are more likely to think the sights they see live up to expectations) • Switch off and relax (20 percent say this helps experience “true relaxation”) • Make a real connection with local culture (19 percent want to get off the beaten path

From The French Riviera to Lexington, Kentucky, our travel public relations firm has the inside look on where the world’s wealthiest globe trotters will be traveling this fall. Monticello Motor Club members heading to Monticello will experience the world-class driving facility, filled with two days of supercars and vintage race cars. Traveling guests can stay at the Waldorf Astoria Las Vegas Hotel & Residences, which features a 3,100 square foot Grand Presidential Suite for $9,785 per night. The Andy Warhol Museum exhibit hits Miami this November with Bal Harbour Village featuring 56 photo panels of artists on the city’s mile-long beach path.