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Highlights
The Scoop: Recruitment Trends & Industry Insights

And as companies in industries with employees working from home for almost a year determine cost saving reductions (e.g., closing, downsizing physical offices, etc.) and investing in infrastructure to increase efficiency, redefining workforce needs in the short and long term could include relying more on non-traditional staffing models, contracting, freelance, gig workers, etc. While working multiple jobs, a term called “N-Job,” is not the norm in the country, interest is growing in “gig” work and freelancing in addition to working a full-time job, with one poll showing 13.5% of respondents having a side job and 35.7% considering one. Just a few years ago, employers implemented new health benefit solutions leveraging health tracker apps, such as Fitbit, to incentivize their workers to be more active as a way to save on their health care cost, but also presumably because the cost of prevention is much less than that of the cure. The digital patriarchy notwithstanding, in a time when employers, government, etc. are facing one of the worst health crises in over a century, the potential for using personal health data to go beyond contact tracing to detection and potential prevention of a COVID-19 spreader incident could result in renewed and increased use of these devices in the workplace, and greater conversation about employee data privacy.

The Scoop: Recruitment Trends & Industry Insights

As companies double-down on efforts to increase gender diversity, and, as a result of the realities of working from home, are reevaluating benefits policies to retain and attract new talent, support for childcare may prove vitally important to meeting key hiring goals. As companies double-down on efforts to increase gender diversity, and, as a result of the realities of working from home, are reevaluating benefits policies to retain and attract new talent, support for childcare may prove vitally important to meeting key hiring goals. While the future administration will result in a need for industry leaders to reshape their business and therefore their workforce, COVID-19 also plays a key factor in the need for new skills and a reskilled workforce to support the changes brought on by tech advancement and automation. Companies looking to buildout their talent pools may need to consider an adjacent skill strategy — building their talent pools with a mind towards future skill needs based on ease of transition and training duration — to meet the current and future demand.

The Scoop: Recruitment Trends & Industry Insights

Every month, we provide perspective on the biggest news affecting the industry and explain what to expect as new trends continue to emerge. This 2020 holiday season is much different than years past — and not just because Prime Day started earlier than usual — with a global society still mired by a health crisis, an uneven economic recovery, societal polarization at an all-time high, and an upcoming election that has already gotten off to an untraditional start. Brands will have to engage a society in the midst of change; striking a tone that captures the hopefulness of the holidays, with greater recognition of the small things that in this new light mean much more. Five things for advertisers to think about for the holiday season [Ipsos] Employers marketing job opportunities during this time should also consider their tone, focusing on their support of employees and communities and how the company rallied together as a quasi-family in support of each other over the past couple of months.

The Scoop: Recruitment Trends & Industry Insights

The global pandemic has resulted in about 42 percent of the U. S. labor force now working from home full-time, K-12 at-home education, and some college students figuring out campus life virtually. Like many other tools borne out of this COVID era, the focus is on connection, with features that allow students to engage over shared interests or information about events, but with the added functionality of real-time chats like some of the other live-streaming tools. In 63 statements, Black people and communities were referenced 241 times while white people were referenced only four times. The effect of this perspective isn’t only applicable to how companies talk about their support; it’s also prevalent in the solution developed in the DEI tech space, with platforms that often focus on blinding race as a solution.

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