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COVID-19 has created challenges for all of us, but working parents are navigating through the balancing act of working from home while also parenting and assisting in distant learning. H2O Media’s founder and CEO, Sara Connors, knows just how challenging this can be as she deals with running a company and parenting two young children every day. In each hour time slot, I list activities for that time to choose from. Working at home with your kids can be challenging, but these 10 tips will help to make things easier until the world gets back to normal.

We panicked like everyone else, but decided to focus on products people need even during a crisis like products for damaged skin, eczema, rashes, baby care, etc., and then also quickly developed and launched some premium organic aloe vera gels so people can make their own hand sanitizers since the whole industry ran out,” said Tyler Chase, owner of Era Organics. On top of that, we did a big push on our content since so many people are stuck at home, figured we can help give them good information on taking better care of their skin using natural products and help educate on what chemicals to avoid to have healthier, happier skin. They took down all ads that had a “polished” look (e.g., models, cute baby, clean white backgrounds) and started using ads with real people using the product in their homes,” said TushBaby co-founder Sara Azadi. no denying that COVID-19 has been devastating for the entire world, our small business partners offer a small slice of positivity and hope that we can all stay strong, be resilient, and find new ways to keep working and growing despite the situation.

We have also seen an uptick in magazine subscriptions, both in print and digitally, as people are spending more time online and are constantly looking for more content to consume. Perhaps this pattern is emerging solely because people are spending more time in front of a screen, but it seems that people are turning to print and looking to balance their lives with the intimate, trusted and relaxing experience of print. Many of our publication partners have reworked upcoming issues to reflect the new world we live in by focusing editorial on how to cope with being stuck at home, how to reduce anxiety and stress, and highlighting essential products to have during this time. With editorial over the next few months focusing largely on how to creatively spend time at home, a fantastic new avenue for brands like meal preparation services, at-home physical fitness, games and crafts has opened up to align with editorial content like never before.

While fixing up your website doesn’t seem like it would be necessary to run an advertising campaign, it can have a huge impact on your campaign’s performance. If potential customers can’t navigate your website, can’t find products they want, and don’t think the page looks trustworthy and professional, they’re going to leave without making a purchase. Make sure you’re choosing colors that compliment your product, your audience, and your advertising goals. While there’s always more you can learn about advertising, these back-to-school basics are a great place to start your campaign.