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If you’re an architecture firm, your website needs to accomplish three things: present your body of work, demonstrate your expertise and clearly communicate your ability to address a buyer’s challenges. From site architecture and content organization to broken links and slow-loading pages, a great user experience is one of the most critical elements of any architecture firm’s website. Architecture firms often focus far too much on the dazzle of the design, leaving their website visitors to puzzle out hard-to-find navigation and make their way through a confusing and poorly marked labyrinth of pages. Now, the competition for the best industry keywords among architecture firms can be tough, but according to Hinge’s 2021 High Growth Study, only 36.2% of professional services firms reported that they use SEO activity as part of their marketing strategy.

When you write high-quality articles for high-authority external blogs or publications, you build up backlinks that will ratchet up your search engine ranking. If your firm’s website Domain Authority score is low, any publication with a Domain Authority higher than your own site’s can give you a lift. If you don’t know a publication’s Domain Authority, you can find out its audience reach by requesting for their media kit or digging around their website. Many professional services firms lack a coherent guest blogging strategy To do it right demands research and a commitment from subject matter experts who often feel strapped for time.

research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again. Hinge Research Institute’s annual High Growth Study research tells us that one of the best pivots that marketers and others can make is to leverage research more (at least quarterly). In fact, our latest High Growth Study research shows that high growth firms (defined as having a compound annual growth rate of 20% or greater over a three-year assessment period) get almost half of their leads from digital sources. While blogging is a great tactic to showcase thought leadership and build followers, our research shows that some of most effective ways to promote thought leadership is through podcasts, video blogging, and marketing videos.

Government Contracting Edition studies the marketing and business practices of these High Growth GovCon firms and provides expert analysis on what they are doing and how their practices have adapted to marketplace changes. In Figure 5, we see how High Growth GovCon firms also see more marketing impact from their digital marketing techniques—with a massive advantage over their No Growth peers in search engine optimization (SEO) and client nurturing techniques. When asked what impact the COVID-19 would have on the future of their firm’s office space, High Growth firms were far more likely to consider downsizing while No Growth firms were more likely to keep everything the same as before (see Figure 7). Join the High Growth government contracting firms who use research to guide their marketing and business development efforts by purchasing this full research study here.