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Now, we enable our customers to plan, orchestrate, and manage their employee communications in a way that delivers the right information to the right people at the right time, ensuring a successful and meaningful employee experience. For example, for organizations hiring a new employee each week, with every hew hire receiving a 6-month onboarding experience, by the end of that same time period you’re essentially dealing with 26 distinct new hire groups, all at different stages of communication. And now, as we see the growing need for multi-month, interactive, and engaging onboarding, the ability to automate and launch these programs makes it possible to provide the right information at the right time, ultimately improving the entire new hire experience. Event-based triggers will automatically launch the right training and resources, like coaching resources, management policies and more – right when new managers need it most.

And because interactions with fellow employees will play such a large role in this, make sure the communication habits of existing team members are taken into account when reimagining the onboarding experience for new employees. Spreading that information out for a smoother ramp-up period allows new team members to more easily process and retain everything that comes at them, and take time for things that aren’t in the schedule, like checking in with coworkers or taking breaks. In the age of remote onboarding, consider a multi-month campaign that guides new employees into their role, cleanly organizes all the information and training they’ll need, and reduces the likelihood they’ll get lost or frustrated along the way. Managers will, of course, play a large role in helping new employees feel like a real part of the organization, and organizations in turn must give managers the time and resources they need to do so effectively.

The world of employee communications was effectively brought online and became digitized, and from there it’s only continued to shift and transform – and, as this move to digital communication has become the norm, GuideSpark’s product offering has grown and evolved to meet those needs as well. GuideSpark’s solution, in response, has seen many changes over that time, and is now a well-rounded communications solution with features like campaign timelines, interactive experiences, an enterprise planning calendar, engagement analytics, and – as always – engaging, eye-catching content. Orchestrating multiple communication streams and campaigns at the same time, with a certain level of consistency and flexible execution, is the next stage for program owners and business leaders to be able to coordinate communications across departments, across vendors, and across campaigns to deliver optimal, cohesive experiences that genuinely reach employees to drive engagement and action. Many GuideSpark customers have recently expressed concern over multiple messages launching on the same day, or several campaigns fighting for inbox space in the same week – for example, if a Performance Management campaign operates independently from a Benefits campaign, there’s a risk that they overlap in timeline, and potentially overwhelm employees with information.

That is, we can appreciate how it allows employees to spend less time on manual, time-consuming tasks and more time on creative, innovative work that propels the company forward. Rather than manually developing and deploying internal messaging every time there’s a need for it, you can automate more of your communications; this ensures you get the right messages to the right people at the right time in the most efficient way possible. So, in the same way you use automation to make your products and services easier to access for your customers, you can use it to make your internal communications experience better for your employees. For instance, you can automate an onboarding campaign so that every new hire is welcomed to the company with personalized messaging and content specific to their role that’s triggered to send based on their first day of work.