BIGfish

Last week, BIGfish CEO Dave Richard took to the virtual stage with fellow media professionals for a Clubhouse discussion on “PR & Media Secrets for Startups.” Depending on the company’s size, client roster and scope, PR agencies look for a variety of different criteria when it comes to taking on new clients. After a few questions from the audience, the final guest on the stage asked one of the age-old questions for any business or startup gaining traction: at what point is it worth it to start working with an agency? you can take a DIY approach, with all media relations coming from your team, you can hire in-house help for assistance with media outreach, or you can hire an agency to outsource media relations, social media, thought leadership and more.

I love working with innovative companies who are changing the way we live, and some of my favorite past clients have worked in IoT and connected home, hospitality, and VR industries. BIGfish’s clients and industry had some of my technology ‘comfort zones’ from previous projects, and some exciting new spaces to explore. Because technology moves at a quick clip, and it’s important to be on a PR team that is nimble, collaborative, and knowledgeable. I love a “jambon beurre” or a classic ham, cheese, and mustard on (unfortunately) gluten-free bread at the beach.

it’s the Clubhouse App, a new social media platform based on audio and voice. Structured as a fuse between a series of Instagram Lives and a free-flowing podcast, the app allows users to jump in and out of “Rooms,” and experience a variety of conversations: from networking opportunities to interviews with their favorite celebrities. 🤯 Similar to the way we listen to Spotify or our favorite podcast, Clubhouse allows the purest form of social media multitasking – allowing users to leave the app without losing their place in the chatroom. As opposed to the one-way interaction model of podcasts, Clubhouse offers users the chance to hear and participate in conversations with famous people, entrepreneurs, network connections, or even new friends.

Cowin Audio, an audio product and electronics company that boasts an innovative line of both over-ear and in-ear headphones with cutting edge features, announced three new products at CES 2021: the Apex Elite earbuds, SE9 headphones and Cowin Soundbar. The Apex Elite earbuds are available on the Cowin Audio website for purchase, with the SE9 headphones and Cowin Soundbar coming later in Q1 2021. GHSP, a global provider of mechanical and electromechanical systems to the world’s leading automotive and home appliance brands, announced new advancements in its automotive technology to increase vehicle safety and reduce virus exposure – in the car and in the home. Formlabs, a leading 3D printing company, announced a game-changing jewelry material for industry-leading casting reliability.