The Influencer Marketing Factory

That’s because people are connected with brands in entirely different ways than they were a few decades ago. One thing that’s become extremely useful for companies is influencer marketing. Explained simply, influencer marketing is about having relationships with people who have influence to a broader audience. Finally, the more influencers you have in your corner, the better you’ll perform in search because those people are also promoting your brand in ways that helps to maximize your visibility.

This means that Instagram users will mostly see content posted by their family, friends and anyone somehow related to people they know; on the other side, TikTok users will see a lot of content from people they don’t know, but based on their interest and on previous videos that they have engaged with. Instagram Reels, based on our study, seems to want to boost views for those users that are using this new feature but the same content has fewer likes and comments compared to the same creators that posted on TikTok too, where it seems, looking at the obtained data, that there’s a stronger community that is more engaging, that comments and shares more. TikTok gives analytical data to its users for each video posted, on the contrary of Instagram Reels that, for now, doesn’t have any analytics for its Reels. TikTok users, thanks to data and insights, can understand which videos are liked the most and on which creative path to move forward, while Instagram Reels users can’t use insights for their creative and marketing decisions.

Using hashtag challenges (like what Apple Music did in our first point) is a great way to bring in new views and grow your audience. On the flip side, if you consider yourself to be in a more ‘boring’ niche like mannequinmall.com for example (they are selling mannequins), you could definitely still leverage TikTok influencers in your marketing strategy but in a slightly different way. If you want to invest in influencers, a good first step would be to get in contact with an agency like The Influencer Marketing Factory that can find the right influencer for your company and campaign. The beauty of user-generated content is your customers are doing the hard work for you so the best way to keep this going and make sure more customers continue to produce content that is centric to your business is to engage with it when they do.

Perhaps you’re simply generating videos that serve as mini-commercials, to keep viewers engaged and boost your brand recognition. Once you have your purpose down, you will have a better sense of how you’re going to shoot it, what editing techniques you’ll use, and of course, what hashtags you should use to get the attention you want. When drawing up the plans for your videos, you’ll need to keep this in mind: people are inundated with content every day. Even if you’re going for a slideshow effect, including real motion within the first few seconds will render a more dynamic video, increasing your chances to stop someone mid-scroll.