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Praxent named one of Best Companies to Work for in Texas 2021 Praxent is pleased to announce it was recently named as one of the 2021 Best Companies to Work for in Texas. This awards program is a project of the Texas Association of Business (TAB), Texas SHRM, and Best Companies Group. This statewide survey and awards program was founded in 2006 to recognize and honor the very best places to work in Texas, places that positively impact the state’s economy and workforce. About the Survey and Awards Process Companies from across the state of Texas were entered into a two-part survey process to determine the Best Companies to Work for in Texas.

Accelerated Growth Fintechs – How to Keep up with the CompetitionUnderstanding how the unique CX challenges for fintechs in the ‘Accelerate Adoption’ stage of the product lifecycle impact FI sales Somewhat established fintech companies that have found their product-market fit and seen some long term consistency in sales are in the Accelerate adoption stage of the software adoption lifecycle. Customizations that support both personalized CX and FI brand supportUnderstanding and addressing how both FIs and consumers use and engage with the productCX as a function of system performance, stability and scalability across the entire ecosystemTo truly move fast and keep up with the competition needed, an accelerating fintech need to give their internal team the focus to think holistically about the product and it’s future. Praxent takes on a key feature from their backlog and delivers a wireframe design for client approval in week 1, followed by a high fidelity design in week 2.The client can then test out Praxent’s design skills before setting us to work on the next feature, or before integrating Praxent designers with their internal team to increase design velocity. With trusted CX design partners at work, these fintechs see less distracted internal teams, faster product roadmap execution, better engineering efficiency, more internal alignment, and ultimately, a faster time to market with smaller backlogs for their internal teams.

How Young Fintechs Surpass Their Competitors’ CX to Achieve FI TractionUnderstanding how the unique CX challenges for fintechs in the ‘Achieve Traction’ stage of the product lifecycle impact FI sales Looking past their blindspots, competitive young fintechs recognize the market demand and expectations for CX are consistently increasing — hence the fiercely competitive sales environment amongst fintech software providers. With an outside perspective that’s rooted in fintech domain expertise — and hundreds of successful CX projects — Praxent conducts deep Competitor Comparison Audits for our fintech clients. In a Competitor Comparison Audit:Praxent CX experts analyze the product against 5 competitors, reviewing their features, benefits, and customer journey, and customer experience.

Further challenge lies in the complexity of the relationships these leaders have built via their products– all those integrations with other fintech products and legacy systems via M&A, ecosystem partnerships, or core integrations are complicated and must be taken into consideration when undergoing a major software transformation. Intuitiveness and ease of useConsistency of CX design in order to increase trust with usersDuring the Holistic CX Audit process, Praxent will audit and assess a user workflow, even if it’s across multiple products, according to heuristic design best practices. In taking this holistic approach, fintechs are enabled to achieve an elevated customer experience that includes:A true out of the box experience for FI users and consumers, making sure the core fintech product is optimized for excellence in CXCustomized experiences for FIs and their consumers, Enabling FIs or direct consumer users to have customized experiences that support their branding, unique workflow needs, and create competitive differentiationMaintaining a consistent and high quality CX as users traverse fintech back end systems and integrations with good speed, availability, stability and scalability. With transformation supported by Praxent’s fintech CX design experts, companies also experience less distracted core teams, higher engineering efficiency, smaller backlogs, product roadmap execution, and better long term system performance.