michaelczinkota.com

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Professor Czinkota of Georgetown University McDonough Business School Thoughts on International Business, Trade and Marketing www.michaelczinkota.com

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Highlights
Professor Michael Czinkota

In this video, Professor Czinkota stresses that young generations become increasingly inward-oriented in terms of education, career path, and, more importantly, the attitude towards the rule of law. He then calls public attention to the impacts these changes may have on individuals, corporation, and countries in an international marketing context

Good Souls Bring Curative Marketing

A good soul promotes quality of humility, empathy, and reflections for human developments at a time when society often perceives business as soulless. Today, concern over the lack of soul in business life creates a fine layer of transparent filigree which negatively shadows and biases public impressions

Engage in Global Business in Canterbury this Summer

Scholars typically spend their summers at interesting and learn-worthy organizations. For my summer this year such destination will be the University of Kent in Canterbury, UK

Commonality Builds A Bridge

The understanding of the soul and its accompanying emotional subcomponents provides  individuals, companies, and countries with the opportunity to develop and align global values and bridges between them. Due to a lack of local knowledge, unfamiliarity with market conditions, insufficient insights into consumer behavior, and newness to political decision making, foreign firms typically face shortcomings and disadvantages when entering a new market. We debate new approaches of artificial intelligence in teaching and communication but don’t recall the effects which Gutenberg’s printing press of 1440, wireless telegraphy, or the introduction of radio had on business and society. We deplore the differentiation of groups based on religion but conveniently forget the impact of Torquemada, the Inquisition, or the reactions to Luther’s theses on the church doors of Wittenberg.

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