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Perlu Network score measures the extent of a member’s network on Perlu based on their connections, Packs, and Collab activity.
THE TRUSTED AGENCY FOR THE TOURISM & HOSPITALITY INDUSTRY
We believe more clarity and updates in regards to guidelines and restrictions will be released between Monday, April 27 and Tuesday, April 28, 2020 by local and state officials. This will help our industry make clear, concise decisions for our businesses and tourists. The content from this page gas been removed due to it is dated and more updates are more current. Please use local and state government websites for most up to date information.
While we need to keep our core marketing efforts going and not cut any marketing assets that have a positive Return on Ad Spend (ROAS), we do need to let the big companies (the ones with more data and more money) give us some indication of people willing to travel and book. Direct Bookings on Your Site Watch your website closely for an increase in traffic from organic search and people actually booking from it. (if you use Google Analytics) to let you know the moment it happens, so you don’t miss big opportunities to be one of the first to market to the demand. 3 places to watch: (1) the booking to arrival analysis in your point of sale or property management system (2) the days to transaction in Google Analytics and (3) Google E-commerce conversion rate.
Also note, if you are on platforms like airbnb review algorithms may be off so be sure and monitor your rankings to be sure showing up on page 1 or 2 in your respective categories. If you have good reviews, be sure you have them showing on your assets, such as your website, because people will rely more on social proof to book travel after this shift. Group travel for sports, business and motor coach will be slower to return to normal than individual and family travel, so be sure you adjust marketing and budgets accordingly. For more than a decade, we’ve delivered measurable results to hundreds of businesses generating $295 million in additional annual client revenue and $1.4 billion in economic impact.
On April 13, 2020 we held a live webinar where we updated the Smoky Mountain market on the changes in travel and tourism since the COVID-19 outbreak. In this live webinar, we will give updates on the Smoky Mountain area including Pigeon Forge, Gatlinburg and Sevierville