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And your eCommerce platform needs real-time visibility into fulfillment and shipping information stored in the ERP system, so customers can see what’s happening with their orders. ERP systems contain transactional data such as the items purchased, time, place, prices, item descriptions, customer info, payment methods, and shipping methods used in any given sale. Perhaps new orders are loaded into the ERP system, and changes to inventory levels and pricing are communicated to the eCommerce system. When you integrate eCommerce and ERP systems, you let both platforms run with near-real-time data.

Based in Boston, Goodman previously held the role of Digital Marketing and eCommerce Manager at Equal Exchange, as well as owning and operating his own luxury silk bedding company, which utilized both Magento and BigCommerce, two platforms that HEi specializes in. As an Adobe Silver Solutions Partner, HEi has been busy with Magento 2 site builds after Adobe sunsetted Magento 1, which requires more time with the strategy team. From obsessively asking ‘Why’ to proactive reviews and analysis of their site, taking into account Magento new releases and features, the strategy team provides recommendations to ensure client sites are optimized. Through its continued growth as an Adobe Silver Solution Partner with more than 50 Magento certifications on staff, professional partnerships with technology leaders, and an emphasis on the value of human connections, the company continues to prove its status as a premier service provider in the ever-changing digital commerce industry.

From speed to flexibility and rapid publishing to mobile development, check out Build an Irresistible Commerce Experience. As you look ahead to the coming weeks and months, take time to review metrics and KPIs from 2020 that highlight your wins, your losses, and everything in between. This post outlines a framework for conducting a retrospective analysis of your 2020 commerce performance that will help you grow faster, bigger, and better this year. A sales tax holiday is a limited period of time during which otherwise taxable products are exempt from sales tax.

To achieve this irresistible customer experience, you’ll need a flexible eCommerce platform that offers just the right features for each stage of the customer lifecycle. You’ll need to create content and shopping experiences for different customer types, and you’ll need to keep analyzing customer behavior and evolving your customer experience until you get it right. It should be able to access content from external content and asset management systems, and have the flexibility to integrate with third-party experience systems to account for different customer touchpoints. These days, the customer journey plays out over multiple channels, so watch out for platforms that only focus on web-based data, and do not meet the needs for a multichannel data source to run successfully on all touchpoints.