gyro

Hiscox, a leading small business insurer, today announced the launch of its “Dreams” advertising campaign in the US, with two new spots that highlight the journey to fulfill the American Dream of owning a business. With the launch of its “Dreams” campaign, Hiscox celebrates small business owners and aspiring entrepreneurs by positioning them at the center of the story, following their path of hard work, sacrifices, and hopes for a better and more rewarding future. A second spot, “Chair,” follows a middle-aged businessman, trapped in a life of routines and sameness, who realizes that pursuing his lifelong dream of owning a carpentry business is what will ultimately make him happy. Created by Merkle B2B, the campaign follows the paths of two individuals as they tirelessly work towards their dreams, make countless sacrifices along the way and hope for a better future.

The CX Courtship: How B2B Brands Get To The Partnership Stage The B2B customer experience should be just as smooth as B2C. Indeed, 35% of businesses with 1,000 or more employees find choosing a B2B supplier to be almost a nightmarish process, judging by Architecting The Ultimate Customer Experience, a study by Merkle, with participation from its gyro and B2B International agencies.

Coming into 2020, we were fortunate to have built a stellar team who worked tirelessly to develop new services to ensure our clients were armed with actionable plans, and access to practical resources, keeping them relevant during what turned out to be a year of unprecedented disruptions due to the pandemic.” This year alone, gyro has added CommScope into its client roll and was awarded significant projects by B2B clients including Mastercard, Magento Commerce and Marketo Engage, amongst others. This includes working with Yasmine Mansour – Regional Head of Growth, Rimi Sweis – Regional Head of Media, Francesca Babet, who heads up Singapore operations and Christine Mills who helms Australia/New Zealand operations. I’m excited to see how Uzma brings her experience and ideas to lead the roll-out of gyro’s IGNITION process and Merkle B2B’s LEN5 framework,” Taylor said.

Drawing from interviews with business-to-business (B2B) buyers and decision-making influencers across nine countries, the e-book analyzes the key factors driving the expectations of B2C-like experiences in B2B interactions. It includes 14 pages of insights to help marketers understand how B2C experiences have influenced B2B buyer expectations, how brands can best connect and engage with their audiences at key moments in the buyer journey, and implications for businesses. New technologies and changing online preferences are leading to a rising tide of expectations among B2B decision makers; yet, according to our empirical study, B2B companies still lack the risk appetite of their B2C counterparts when seeking to meet customer needs,” said Michael McLaren, CEO of Merkle B2B. “ To address the dynamic needs of today’s customers, the new report identifies and defines four overriding Superpowers that together have the potential to deliver the ultimate B2B experience and create added value for customers that surpasses expectations.